
#65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
00:00
The Importance of Quality in Video Production
A few years ago, it definitely felt like the bar was set quite high in terms of a level of polish needed to publish anything. And now it feels more accepted that you can just start talking to your iPhone whilst you're walking down the street and post that on LinkedIn. There's almost like an authenticity now that is accepted with video that's actually not that well thought through or planned. It all starts today with the content quality. If the content quality is there, people will launch.
Play episode from 06:08
Transcript


