161. Identifying Your Circle of Competencies with Kyle Westaway (Part 1)
The Greg McKeown Podcast
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Mastering Your Market: The Power of Focus
This chapter highlights the critical role of defining a target customer in business, advocating for a focused approach to service delivery. By emphasizing the concept of 'less but better,' the discussion explores how honing specific skills within a circle of competence can lead to success and client satisfaction. It also addresses the balance between revenue generation and skill development, guiding listeners on effective client management and expectation setting.
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