191 - Creating Word-of-Mouth Marketing in Dark Social | Traffic & Conversion Summit 2021
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How to Build a Content Strategy That Works
The strategy is built with the core idea of, if i understand the details of what's going on in these companies so well, then those things are going to be shared. So you're relying on your depth and breadth of knowledge as a subject matter expert that's just going to automatically generate that word of mouth. And an it scales, yes o, like in two thousand 19 when i had ten thousand followers unlinked in, and now right now, where i have 80 thousand followers.
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