How To Scale Your B2B Marketing Strategy
The Duct Tape Marketing Podcast
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Brand Marketing and Building Awareness Is Like Exercise
P&G has billions of somewhere. How can I afford to invest in that type of, you know, what maybe people would have called brand marketing or something at one point? Well I like to make this comparison done. Brand marketing and building awareness is like exercise. If they exercise five times a week, not a huge investment, if they do that, they will be much healthier and live longer. And that's like brand marketing.
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