Not too many people in the news letters pace doing it. Morning brew was pretty early on this and did very well on that, like they did with pretty much everything else. And you i haven't seen too many newsleter creators doing well and es letter publishes being successful with growing or ticktok id. Love to hear what's working for you, and how do you even approach thus. Can we get a little bit more like an insight? I think it's just about putting in the time. So er round six months ago, we hired someone to handle growth, to like to be the main person responsible for growth. That's h vasively, the keything that helped the