The Super Bowl - The Biggest Opportunity in the World

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The Black Eyed Peas, Beats and Salesforce all used the Super Bowl to their advantage. Reid Hoffman: Will I am is a show about how companies are reinventing themselves in our digital age. He says you should never settle for a big opportunity when you can leverage it into something epic. The episode also includes guest Omar Abash, chief executive at Accenture.

What can entrepreneurs learn from a genre-crossing, multi-platinum musician? How to take a big opportunity — and leverage it into something epic. From his earliest days as a founding member of the Black Eyed Peas, will.i.am learned from mentors how to not only identify big opportunities but compound them. From the Super Bowl to the first iTunes commercial; from the founding of Beats and his tech company i.am+ to a song beamed back from Mars, his ability to bring stakeholders together to leverage partnerships and compound possibilities will inspire founders at any stage of scale. Cameo appearance: Jeremy Siegel (urban designer, Bjarke Ingels Group).

Read a transcript of this episode: https://mastersofscale.com/william-make-it-epic/

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