Ownership versus upside tradeoffs

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In this episode, Neil and Eric break down the concept of "Rich vs King" AKA Money Vs Power, using Microsoft vs SAS Institute to explore wealth vs control, equity, and generational businesses. They talk ambition after kids, compounding, TAM, IQ, focus, and why learning beats raw talent in entrepreneurship. You’ll hear how to think about billion dollar goals, picking the right niche (like HVAC), improving your focus over decades, and why B2B marketers misuse LinkedIn account-based marketing, plus how karrot.ai helps fix it.

Key takeaways:

-Rich vs king: choosing control or maximum upside as your company scales.

-Compounding, focus and the right niche beat raw IQ in business.

-Ambition, kids and balance reshape your path to billion dollar outcomes.

Chapters:

(00:00) Rich vs King for founders

(02:10) Microsoft vs SAS Institute example

(04:20) Rich, king, and life balance

(06:15) Compounding, TAM, and ambition

(08:10) IQ, learning and market niches

(10:30) HVAC edge and simple businesses

(12:30) Learning M&A, AI and recruiting

(14:20) Focus over decades as founders

(16:10) Money, distraction, and side projects

(18:00) Hiring experts, SEO roots, wrap

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

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Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

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