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4min chapter
Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Importance of Specificity in Advertising
This chapter explores the intricate dynamics between advertising and consumer perception, highlighting the need for tailored messaging. It emphasizes the importance of storytelling in targeted advertising while acknowledging the challenge of appealing to diverse audiences.
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