The Responsibility of Marketers in Shaping the Future

Series Two

In this episode of #TheNewAbnormal, I interview Matt Klein. He's a Cultural Theorist + CyberPsychologist + Strategist who helps organisations understand emerging social shifts and author preferred futures. 

As a quantitative futurist, Matt advises brands like Disney, L'Oréal and American Airlines, as well as TV producers, VC investors, startups, nonprofits, government agencies and journalists. His insights can be found in The New York Times,  Wall  St Journal, Forbes, WARC, VICE + Rolling Stone. (He also writes Zine, a featured Substack.)

Matt is also the Founder and now Advisor of PRSNL Branding, an education platform helping systemically disadvantaged professionals strengthen their online presence and advance their careers.

In this episode, we focus in particular on his articles relating to 'Using AI to quantify & size meta trends' and 'Using AI to discover overlooked social shifts'. 

Matt is absolutely on top of his game, and it was fascinating to discuss the above, along with his views on a range of industry topics.