Matt Klein 'Trend Spotting: AI vs Human'
The New Abnormal
The Responsibility of Marketers in Shaping the Future
This chapter explores the responsibility of marketers and advertisers in shaping the future and determining the path to take. It discusses the limitations of AI in predicting human choice and behavior and the need to separate objective reporting from designing preferred futures. The chapter highlights the weighty responsibility and opportunity marketers have to create a positive impact.
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