How to Avoid the Sunk Cost Problem

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This week's episode of smart people podcast is brought to you by linkd in. Lington talks about the sunk cost problem, and how we can use our reasoning better. He also shares some tips on launching a marketing campaign that will work as hard as possible.

Richard Nisbett is one of the world's most respected psychologists. His work focuses on issues in social psychology and cognitive science. Richard is also the Theodore M. Newcomb Distinguished University Professor of Psychology Emeritus at the University of Michigan.

Richard's most recent book is Thinking: A memoir.

Read more about Richard at his website: richardnisbett.com.

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