The Treasure Map for Brands

I was curious as you're as someone who consults also on product market fit, you consult with a bunch of different e-commerce brands. I would say overall, like, really looking at the data objectively and finding unusual things that seem like they don't make sense in double clicking on those. And cheap thoughtless UGC, right? Where you know, where you're not hitting where it comes across as inauthentic ultimately, right? I think that's where it's falling down for sure.

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