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Marketing Max - How He Grew To 60k+ Subscribers, Twitter Growth Hacks, How To Grow With Ads

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How to Increase Your Click-Through Rate on Ads

D2C newsletter is about a 9% to 10% click-through rate. The color of the actual link itself, whether there's an underline, how long the call to action is at the bottom? Is there an emoji before the call toaction? All of that. It was constantly A.B. testing and then monitoring the results.

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