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The People Behind the Kindle
Martin Eberhard and Mark Tarpening inspired Jeff Bezos to build the Kindle. They started an independent company doing Kindle like things, e-reader things before one of the first e-readers. In 1997, Martin and Mark were working in Silicon Valley when Napster was happening. This is in the bubble era and Bezos is really interested. And I think Amazon's public at this point. It just got in public.