Stacking Growth | The B2B Marketing Podcast cover image

Crafting a Compelling Strategic Narrative | Matthew Sciannella with MJ Smith

Stacking Growth | The B2B Marketing Podcast

CHAPTER

Crafting a Compelling Strategic Narrative

This chapter explores the evolution of crafting a strategic narrative for a company, detailing the challenges faced, the iterative process, and the collaborative effort between the speaker and the CEO to refine the messaging into a compelling story for high-level executives.

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