Ep.47 AWS: Account-Based Marketing is not a one size fits all
Account-Based Marketing
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AWS Account Based Marketing
At AWS there's a real embracing of an account-based mindset. There are lots of principles that are getting embedded into marketing and you're in the luxurious position of being data driven or having access to lots of data points. This real entrepreneurial spirit sounds like a fantastic culture and a platform really to develop and evolve your ABM program thinking about culture. Eric, I'd love to explore with you what we were seeing different ABM strategies of every shape and size in various organizations. Is it possible just to lift what you were doing at SAP and replicate it at Amazon?
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