Banking Transformed with Jim Marous cover image

Aligning Technology and Strategy for Banking Success

Banking Transformed with Jim Marous

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Rethinking Customer Engagement in Banking

This chapter explores the shifting dynamics of customer engagement in the banking sector, highlighting the need for meaningful interactions and personalization. It discusses the challenges traditional banks face in adapting to modern consumer expectations and the importance of collaboration with fintech partners to innovate services. Additionally, it emphasizes the evolving strategies required to meet the needs of a new generation of digital-savvy customers, ensuring financial institutions remain relevant and effective.

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