Sub stack makes it trivially easy for people to start out and, um, and just start writing. But i think there's also another really interesting dynamic, which is a for the established writers in the established publications, or people that have had a follow that already have a following,. they decide to leave. What i think you're driving at is that sub stack is now unbundling the stars from the grunts. They can fund world wide reportin all over the bureaus because they're selling a bundle of content.