Exploring Drinking Habits and Cultural Shifts in the Alcohol Industry

Happy Halloween! Did you know that Halloween is one of the biggest drinking holidays of the year? For those of us who are of legal age to imbibe liquid spirits and pumpkin ales, there’s a lot to learn about drinking alcohol. 

From wine to beer and everything in between, Matt and Molly talk about how to train and refine our palates with Certified Cicerone® and wine and spirits expert Ethan Fixell, who has written about the bar and beverage industry for major publications like Food & Wine, Wine Enthusiast and Travel + Leisure. 

If you want to graduate from chugging cheap beer to impressing your boss with your knowledge of craft beers at your next work happy hour, listen and learn as we find out how we can drink like adults. Plus, we’ll also take a look at how to elevate your drink choices if you’re abstaining from alcohol.

Sources Cited: 

• “What Percentage of Americans Drink Alcohol" - Gallup 
• Merriam-Webster
• “Rose, Musty Basement, and Oak? How to Train Your Palate to Taste Wine Like a Pro - VOGUE
• “How Smell and Taste Change as You Age” - NIH: National Institute on Aging
• “Innate and learned preferences for sweet taste during childhood” - Current Opinion in Clinical Nutrition and Metabolic Care
• “Dietary Nutrient Intake, Alcohol Metabolism, and Hangover Severity” - Journal of Clinical Medicine
• “The No-Alcohol Drinks Market Surpassed $11 Billion in 2022” - Forbes

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