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4min chapter
Gold rush: Young people embrace jewelry!
Round Table China
Youth Trends in Gold Jewelry Consumption
This chapter examines how younger Chinese consumers perceive gold jewelry as both a fashion accessory and an investment. It discusses the impact of rising gold prices on demand and the strategies brands are employing to engage this demographic through exclusive collaborations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode