How to Change Your Own Mind

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I love the way you rather start with carrots or broccoli, providing a menu. I wonder if there are ways to just sort of use that kind of reverse psychology. One of the things I realized reading your book, it's not just other people who are entrangent and stubborn. Often our own minds need changing. Do we need to catalyze ourselves? How do you think about applying the insights in this research to our relationship with ourselves?

Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change.