The Gold Standard Argument for Cookbooks

There's so many cookbooks in the world and there's so many amazing ones that already exist, but I think that cookbooks are kind of like pornography. The reason is because people are looking for a human connection and they want someone to fall in love with in some form or another. And if you can flip through a cookbook, you can get ideas for things that you don't know what the hell you wanted to make. So this is the gold standard argument for cookbooks. You need to have something physical you can hold.