The Importance of Audience Insights

K.Lo: I was constantly had insights into okay these macro testimonials, these macro influencers are crushing it. So go get more. And so that's where like we when you bring up like the Bryce first Britney everything there used to be something called audience insights within Facebook. We just did like Facebook live with her and repurposed that content and it crushed and then there is well Into Facebook ads. But yeah, we're going to creative, but it was all like, you know, early on like we were seeing such crazy numbers. K.Lo: What happened was just I got addicted to like and also it wasn't just my own decision but like CTC