#2685 - Q&A: “How do I specialize as a marketing consultant?”
Side Hustle School
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Specializing and Growing Your Marketing Consulting Business
This chapter offers guidance to a marketing consultant on how to specialize and expand their business by focusing on defining a niche, developing a unique service offering, and attracting ideal clients. It stresses the significance of being specific in marketing skills and client selection, advocating for deep specialization to attract the right audience and distinguish oneself in the market.
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