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#19 Becoming Steve Jobs
Founders
Steve Jobs and the Next Step Operating System
Jobs never seemed to quite know how to play his cards with IBM. He displayed an unsettled and juvenile mix of hubris and uncertainty. Jobs wanted to be the hero, not a secondary partner for a more powerful computer company. If IBM had exploited his operating system and sold a lot of computers running their version of next step, the glory would have been theirs, not his.
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