How to Define Your Work as an Influencer Consultant

I think it's really, it only comes from a lot of tinkering and playing around and really understanding what the power and weaknesses of these tools are to be able to utilize them for good. It starts on the one hand from fear and on the other hand from like, you know, maybe your responsibility or way to cut corners. So I'm curious about how do you kind of see yourself not that you need to ever put yourself in a box but how do you, how do you define your your work? You're at the intersection of academia and social media content creator. The label of influencer was not something that I used for myself and I don't use for myself even now.