Introduction

The rise of the internet and social media has heralded in a new age of information, but also of misinformation. Trust is a critical factor that influences consumer behavior and can make or break a company's reputation and bottom line. So how can businesses and brands drown out the noise and protect their reputations and why does it matter to investors?

Lex Suvanto, CEO of Edelman Smithfield, a specialized financial communications boutique joins Alex Craddock, CMO of BlackRock to uncover the future of unlocking brand trust.

Note: This episode was recorded live in front of an audience in Miami, a key financial center for Latin American investors.

Sources: Edelman’s Brand Trust Barometer 2023

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