What next for Channel 4?
The Media Show
00:00
What Are Your Options to Watch Programming?
I think what you will look for there is a signifier of trust as a brand, as a consumer. You'll look for, do i recognize that brand? Channel four a. Do i feel it will give me the kind of things that i can trust to make a choice on em that i will like? Therefore, i'll make choices based on that. And i think we will survive in that world, were i mayly strong we hav a net works fit into that. Ultimately, everything will be digital. It'll either be ip streamed or it will be prominent on other devices. That's a good thing. In white paper, linear television will die overtime, won't it
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