The Importance of Storytelling in Category Design

When founders first start considering a category strategy, they spend a lot of time bouncing ideas back and forth to develop a point of view.

That can feel great or it can feel like a battle, but it's impossible to know if it's productive until they share it with someone else to see if it resonates.

But how should the conversation go?  How do you know if you're making progress? How do you know if you should really pursue a category strategy?

That's why we decided to produce an entirely new type of episode of this podcast that we're calling a "Category Jam",  where we showcase these types of conversations.

Josh Roenitz and Kim Bach are the co-founders of DailyHuman, a company working on  problems in the workplace coming from a change in work, and a generational change in humans.

On this call, they're talking to Category Thinkers co-founders, Mike Damphousse and John Rougeux, to:

• See if it's worth it for them to pursue a category strategy
• Iron out a point of view
• Get help with a category name
• and more!

Listen along as Pablo Gonzalez narrates parts of the conversation, and let us know what your takeaways are inside our free community at CategoryThinkers.com