There is the possibility for a placebo effect here. If you've never had artificial sweetener before, you're only used to regular sugar and you have an artificial sweetener,. You know. It's still sweet, but it's not the same sweet. And there's an interesting effect there where a lot of people don't like the taste of aspartame the first time. I actually quit drinking diet soda for a while thinking I should. And then had one, it tasted really, I can only describe it as kind of artificial, chemical. And then pretty soon it tasted great again.

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