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Google's Austin Knight: Why Understanding Economics Is Important for Designers

Design Meets Business

CHAPTER

The Importance of Designing for the Business

A few years ago, I designed an app for a healthcare app for Indonesians. Back then I had no clue that years later I would end up living here. A lot of designers are just completely and utterly economically illiterate. They don't understand what makes a product commercially successful or how that paycheck shows up in their bank account every month. So to me, design and business are inextricably tied.

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