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Dr. Jaquish: Weightlifting is a Waste of Time

A Stern Talk

CHAPTER

Selling a Lifestyle Through Retail and Fitness Products

Exploring the concept of selling a lifestyle rather than just products through anecdotes from working at Abercrombie and Fitch and relating it to the speaker's fitness product X3. Discussing the impact of user-generated content on promoting a lifestyle experience and contrasting traditional fitness methods with a new approach.

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