
091 The Only Sales Guide You'll Ever Need by Anhtony Iannarino
The Marketing Book Podcast
00:00
Marketing Automation
Marketers need to provide salespeople with the messages that they can use to nurture. Sales people were taught to be self oriented, which doesn't work any more. Caring is about the other person and helping them gets their outcome. There's a dangerous form of halitosis going around y melts your customer's face off.
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