10 MINUTE MARKETER - Bite sized marketing strategies for everyone! cover image

Steal Rolex's Easy Marketing Strategy

10 MINUTE MARKETER - Bite sized marketing strategies for everyone!

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The Power of Certification in Branding and Consumer Choice

This chapter delves into the history of Rolex, highlighting its rise as a prestigious watchmaker through stringent testing and certification. It also discusses the impact of certifications on consumer choices, emphasizing the role of trust and competitive advantage in various markets.

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