3min chapter

TED Business cover image

How to let go of being a "good" person | Dolly Chugh

TED Business

CHAPTER

Bounded Rationality and Unconscious Bias

A brain can handle 11 million pieces of information coming in, with only forty being processed consciously. That's the bounded part of bounded rationality. With bounded ethicality, the same human mind is making decisions. And here it's about who to hire next, or what joke to tell, or that slippery business decision.

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