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More isn't Always Better (Session 11 with Kristin)

LITerally

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Engagement through Authenticity

This chapter explores the dynamics of reach and engagement in social media, emphasizing the power of creating relatable and sharable content. It discusses the importance of blending personal authenticity with strategic planning, highlighting the transition from traditional informative posts to more personalized formats. The chapter also addresses the challenges of maintaining genuine voice while collaborating with a team, advocating for clarity in roles and responsibilities.

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