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3min chapter
Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |
The Audiobooks Podcast
The Six-Path Framework Explained in Chapter 3
Each team had to draw six new value curves using the six-path framework explained in Chapter 3. The teams presented their strategy canvases at what we call a visual strategy fair. After the 12 strategies were presented, each judge was given five sticky notes and told to put them next to his or her favorites. A strong sense of competition developed between the two teams making the process fun,. imbuing it with energy, and driving the teams to develop blue-ocean strategies.
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