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48: The Art of Attracting Business with Joe Calloway

Everyday MBA

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The First Step in Maximizing Customer Satisfaction

First step is to get clarity on, ok, why are we all here? What's the point everything that we do? And a satisfied customer is a pretty smart way to go. A w edwards demming, who was the father of the quality movement in america, he said that profit comes from creating customers that are so satisfied your business that they tell other people and bring them back with them to do business with you. So i really think the first step is in getting clarity and getting focus, and then it's about intention. Are we all very int tonal about what we do on a consistent basis?"

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