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The Cultification of Everything
This chapter examines the evolution of culture and the influence of cults in society, from challenging mainstream ideologies to the allure of anti-establishment narratives. It discusses the psychological rewards of belonging to groups against traditional beliefs and explores the landscape of media entrepreneurship in the context of podcasting. The concept of crypto as a cult, the comparison of mass cults to fandoms, and the rise of online micro cults are also analyzed in depth.