10min chapter

Marketing Against The Grain cover image

How To Guarantee AI Won’t Replace You (#155)

Marketing Against The Grain

CHAPTER

The Rise of Personality-led Growth Brands

The speakers discuss the emergence of a new generation where personal branding and personality are becoming increasingly important in the AI commoditized world. They emphasize the importance of investing and buying products from personality-led growth brands, where the brand is defined by the creators within the company.

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