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What Is Your Market Share?
Seth Godin: If the total market shrank in size, like if everyone who's selling things, and this just happens a lot in the retail space. What we should be asking is what was my market share? He says it wasn't just about how much stuff we sold; it was about what was our market share capability. godin: How do you know when you don't know? Right. And I think Seth, you're part of an amazing team. But I mean, is this something people are even aware of?