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Email Service Providers Should Be Setting Up Authentication for You
If you're going to do cold email, I very strongly recommend it because it is spam. Make sure that it is highly targeted, relevant and providing value. Don't just guess or say, oh, if you're not the right person, can you send me on to the right person? Like, understand that people are busy and every email in their inbox is something for them to have to kind of figure out what to do with.