“Killing it on the economy.”
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Navigating Digital Campaigning in Modern Politics
This chapter examines the crucial financial investments made by political campaigns in digital advertising, particularly highlighting the strategic targeting of voter demographics like Latinx communities. It underscores the challenges faced by the Democratic Party in adapting to modern communication trends and countering misinformation in the evolving media landscape. Through the discussion, the importance of integrating new digital tools and tailored messaging into campaign strategies to maximize voter engagement is emphasized.
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