Exclusive 🦉 “Education Super App” — Duolingo CEO Luis von Ahn announces next product on TBOY
The Best One Yet
Strategic Engagement in Education Apps
This chapter explores the strategic decisions surrounding the location and monetization of a popular education app, focusing on the transition from a free model to a monetized approach. It delves into gamification tactics and user engagement strategies that enhance the user experience, emphasizing methods like notifications and streak tracking that keep learners motivated. The discussion also addresses the impact of these strategies in comparison to traditional learning methods, highlighting the app's unique approach to education amidst competition from social media platforms.
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