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The Godfather of Influence, Dr. Robert Cialdini

The Science of Success

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How to Influence Yourself With Persuasion

CNN's John Sutter looks at another angle of the concept of persuasion. Is it possible and what are some ways that we potentially could apply persuasion to influencing ourselves? We can put ourselves in a state of mind that is congruent with the goal of our message, he says.

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