How to Prioritize Connectors for Fintech Companies

There's been an explosion of fintech companies everybody i'm sure has like different variations of their payment stack and what they're using. So imagine that there's a lot of different connectors that you end up getting asked for and you have a good number of them already. How do you think about prioritizing connectors? We constantly re-prioritize connectors because we have a long list of companies that want connector x plus y, so essentially you have to do around prioritization almost in a real-time basis.