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The Risk That's Going to Pay Off
Warner brothers vice president, sam warner was convinced that talking pictures were the future of the film industry. In 19 26 he persuaded his brothers to make the risky move of investing in sound synchronization technology. A year later, he over production of the jaz singer, america's first major feature length film with synchronized dialogue. To finance the expensive venture, warner stopped taking a salary, moved his family into a smaller apartment and even pawned his wife's jewellry. But sam warner did not live to find out whether his gamble paid off. Had he lived, he would have been elated to find that his film was an instant sensation. Audiences went wild. It