How to build a successful B2B media company
The Business of Content with Simon Owens
00:00
How to Get the Buy Side in the Room at an Event
We've targeted areas are industries where we know the buy side, which has an interest in that event. We were surprised what would survey audiences and this might sound a bit obvious: how many people were actually interested in coming into an event to learn. Most people and I would talk to them think everyone just goes to events to network, but actually they do want to learn from people off, you know, off stage. And because of that, it was quite easy for us to sell to the buy side.
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