The Right Mix of Marketing Spend and Revenue Spend

Michael Gaudet joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss the best B2B growth channels for different CAC levels.

Michael is a Performance Marketing Leader with over a decade of digital marketing experience building and managing high-achieving revenue teams. Highlights include: what you need to have in place before thinking about marketing and growth channels (3:35), how to decide which channels to invest in (9:29), how to effectively test new channels (13:41), what sales leaders need to understand about the differences between marketing channels (14:58), the importance of a good CRM (21:32), how to build the minimum viable marketing team (28:45), which channels are best for the $1-10k CAC level (34:44), which metrics to measure at this level (37:20), the pros and cons of using SEO at this stage (50:23), and secondary channels to consider (54:00).