187: The Importance of Account Planning
The Predictable Revenue Podcast
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Do You Know Who's the Priority?
You don't need to draw massive hierarchies. What is the priority of your contacts? And then spend the time to think about what is their decision right? There are tons of different things. Whatever your company uses, use that. But try to really think about who's the priority and what decision right do they have around your buying power? Are they a promoter or a detractor? Those are the things that are going to matter.
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