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REEBOK from SMALL SHOE COMPANY to MULTI-BILLION POUND business | Joe Foster | The 2%

The 2% with Eric Partaker

CHAPTER

How to Make a Shoe Making Company in 1958

We set up our company in 1958 as Mercury Sports Football. We made a lot of rugby boots, but we didn't know much about materials. So going to college was very good for us because we made friends. And how'd you call it with that name? Well, I think Mercury, the wing messenger,. The wing messenger, carries his torch and his wing. That sounded like something good.

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